Most AI SDR vendors hide their pricing behind a demo request. We think that's backwards — so we did the research for you.

The AI SDR category is exploding. Every week there's a new "AI-powered" sales tool promising to replace your BDR team at a fraction of the cost. But pricing ranges from $400/month to $10,000/month, and the feature differences aren't always obvious from a demo deck.

We compiled pricing data for six active players in the AI SDR space — 11x, Artisan, AiSDR, Salesforge, Topo, and Apexline. Here's what we found.

2026 AI SDR Pricing Comparison

Tool Starting Price Mid-Tier Price Top Tier Price Transparency Free Trial
11x $5,000/mo $7,500/mo $10,000/mo+ ✕ Hidden ✕
Artisan $2,400/mo $4,800/mo $7,200/mo+ ✕ Hidden ✕
AiSDR $900/mo $1,800/mo $3,600/mo+ → Public ? Limited
Salesforge $416/mo $499/mo $599/mo+ → Public →
Topo $2,000/mo $3,500/mo $5,000+/mo ✕ Hidden ✕
Apexline $499/mo $799/mo $1,499/mo → Public → 14 days

Notes: Prices listed are list pricing for single-seat or single-team plans as of June 2026. Most vendors require annual contracts at the lower end. "Hidden" means pricing is only available after a demo request — some require an NDA.

What You Actually Get for That Price

Price alone doesn't tell the full story. Here's how the feature sets compare:

Prospect Research

Most tools do some form of AI research. Quality varies widely — from basic LinkedIn scraping to full web intelligence with company financials and news signals.

Email + LinkedIn

Not all AI SDRs cover both channels. Some are email-only. LinkedIn automation requires deeper integration and higher prices across the board.

Multi-Sequence Support

Advanced tools support multiple email sequences per prospect persona. Simpler tools use one-size-fits-all templates.

CRM Integration

Bidirectional CRM sync (HubSpot, Salesforce) is available at the high end. Many tools only offer CSV export or shallow integrations.

Deliverability Controls

Email warmup, rotation, and throttling are standard at mid-to-high tiers. Budget tools often skip this — which is why their emails go to spam.

Free Trial / Money Back

Only Salesforge and Apexline offer public trials. Everyone else requires a sales call and a signed contract before you can test drive the product.

The Hidden Cost of "Request a Quote" Pricing

Five of the six tools above require a sales call to see real pricing. Here's why that matters:

You don't know what you'll pay until you've invested time in a demo. Most companies use this opacity to charge different prices to different buyers — enterprise companies pay more than startups, even for the same product.

The sales cycle adds friction. The average B2B demo-to-close cycle is 45–90 days. Every week you spend waiting for pricing is a week you're not prospecting.

Contract lock-in is common. Several tools in this comparison require annual contracts at lower price points, making it hard to exit if performance disappoints.

Apexline's pricing is public, starts at $499/month, includes a 14-day free trial, and has no annual contract requirement. You can start prospecting in 60 seconds.

Who Should Use Which Tool

11x (~$5K–$10K/mo)
Enterprise only. If you're running a 50+ person outbound team and budget isn't a concern, 11x offers deep customization and white-glove onboarding. For everyone else, it's cost-prohibitive.
Artisan (~$2.4K–$7.2K/mo)
Mid-market, price-sensitive. Artisan sits between budget tools and enterprise. Good product, but pricing transparency is still missing and the contract requirements are a turn-off for teams that want flexibility.
AiSDR (~$900/mo+)
Value buyers. Competitive pricing with public rates. Feature set is solid for mid-market teams. Trial availability is unclear — check before committing.
Salesforge (~$416–$599/mo)
Budget-conscious teams. Lowest price point in the category. Works well for early-stage companies that need to run outbound without a large budget. Feature depth is narrower at lower tiers.
Topo (~$2K–$5K+/mo)
Mid-to-enterprise. Strong product but opaque pricing. The sales-heavy approach makes it difficult to compare value before committing. Best for companies with dedicated procurement processes.
Apexline ($499–$1,499/mo)
Anyone who wants to compare before buying. Public pricing, 14-day trial, no contract lock-in. Targets teams that want the AI SDR experience without the sales call. Competitive on price and feature breadth.

The Real Math: AI SDR vs. Human SDR

A human SDR costs $60K–$90K/year in base salary alone — before benefits, overhead, and management. An AI SDR at $499–$1,499/month costs $6K–$18K/year. The productivity difference: a human SDR works 40 hours a week. Apexline works 24/7.

If you're paying $5K+/month for an AI SDR and not seeing a 10x productivity difference over a human, the economics don't work. That's why transparent pricing matters — you can actually run the math before signing a contract.

See What Apexline Can Do for Your Pipeline

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How We Compiled This Data

Pricing data was gathered from public pricing pages, publicly available sales materials, and direct inquiries made in Q2 2026. Prices are subject to change — verify with each vendor before making a purchase decision. We do not have sponsored relationships with any of the tools listed above.

If you spot outdated pricing, let us know and we'll update the post.